CVT
CVT is a home-grown family business striving to bring the best rooftop tents to everyone who shares a passion for the outdoors. The brand's products are used by everyone - from hardcore overlanders to weekend campers. What's more, CVT customers form a community that allows the company to bring joy and great experiences to anyone who walks through its doors.
Google Ads • Social Ads • Creative • SEO
+86%
ROI
+100%
Transactions
+45%
Revenue
The Beginning
CVT's goal is to solidify its position as the leader in the vehicle tent market. As a part of this mission, the brand wants to dominate the paid ads space.
Hence, the primary focus has been balancing market saturation with ROAS and adjusting for seasonality, as well as increasing organic rankings through blog posts.
Our Strategy
- We launched branded ads to protect search results from competitor listings.
- Set up highly segmented Search and Shopping campaigns targeting specific use cases and vehicle types.
- Created local ads to increase the clients' awareness of physical locations.
- Started blog posting to improve the website's organic ranking.
- Established a segmented retargeting campaign on Facebook and Instagram.
- Developed prospecting campaigns based on the outdoor lifestyle interests related to the brand.
Before
Previously, more white background room product photos were used.
In order to show the diversity of the product, we used a GIF format. We combined a natural image that gives a more outdoor feel with a vivid orange that pops.
Before
Women
Men
System that works
The initial steps of scaling an established brand require solidifying its current position on the sales channels they use. After doing that, the Algofy team focused on boosting organic website traffic and launching local and prospecting advertising campaigns to gain even more traction.
