Bass Partners
BASS ABA Therapy provides comprehensive therapy services to support individuals with autism and developmental disabilities. They aim to help individuals learn and develop new skills and behaviors and improve communication across the state of Florida.
Google Ads • Meta Ads • Microsoft Ads • Creatives
+216%
Users
2,770
Leads
$143.6
CPL
The Beginning
BASS was looking for a partner to help them expand their online presence and reach more families in determined areas in Florida. When BASS and Algofy started collaborating, BASS's goal was to increase awareness and quality lead volume in specific locations while maintaining a steady CPL of $250.
Our Strategy
- For BASS, our focus was on maximizing efficiency and results in our advertising campaigns.
- We segmented our search campaigns based on focuses such as ABA, BCBA, Autism, and differentiated between branded and non-branded terms to reduce cost-per-lead.
- We divided our Meta campaigns into retargeting and prospecting to cater to different stages of the sales funnel, with specific campaigns and creatives created for each location.
- By implementing an A/B testing strategy and carefully harvesting negative keywords, we were able to control bids and reduce cost-per-lead, ensuring that our clients receive outstanding results.
Before
- Our client previously applied a broad strategy to creatives, like ads that were generalized to all locations and weren’t formatted correctly for different placements. Additionally, creative assets featured dark colors, rigid geometric shapes, and images that didn’t capture the essence of the brand.
We’ve now created assets with playful, child-like elements like pastel colors and rounded figures in addition to adapting them to all placement formats. Additionally, we’ve made creatives that feature copy specific to geographic locations and lifestyle images that add more context about the childcare the brand provides.
Before
Women
Men
System that works
Maximizing the impact of BASS ABA Therapy advertising budget was a top priority for Algofy's team. By segmenting campaigns based on locations and themes, we were able to identify quality traffic and opportunities, focus the budget on the best-performing keywords and audiences, and drive down the cost per lead. In just the first few months of management, Algofy was able to decrease the CPL to below $200, meeting and exceeding BASS's target of $250.
